Inland Revenue offers top post in PR drive

The Inland Revenue is looking to bring on board a director of communications and marketing in a new pounds 100,000 per annum role being billed as one of the most challenging communications jobs within Government.

The Inland Revenue is looking to bring on board a director of

communications and marketing in a new pounds 100,000 per annum role

being billed as one of the most challenging communications jobs within

Government.



The appointment is being sought as the organisation attempts to develop

a more pro-active PR positioning and to become more customer-oriented

under Government modernisation plans. In effect the job will involve

building a consumer brand for the Inland Revenue for the first time.



The new appointment is in part a reaction to changes which see the IR

adopt responsibility for distribution of revenue, such as handing out

tax credits like the Government’s new working family tax credits, for

the first time.



Nicola Walters, director of communications at the department, said: ’We

have a situation in which the revenue is diversifying into new areas, so

we need to get a better handle on our new customer segments. We are also

taking the next step in improving our communications generally.’



The IR is looking to fill the position with someone with private sector

experience and a strong background in consumer or brand marketing. It

will involve advising ministers and policy makers as well as overseeing

a marketing and communications budget which could be as high as pounds

20 million a year.



The successful candidate will oversee a department which involves 50

staff and is currently headed by Walters.



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