The Inland Revenue is looking to bring on board a director of
communications and marketing in a new pounds 100,000 per annum role
being billed as one of the most challenging communications jobs within
The appointment is being sought as the organisation attempts to develop
a more pro-active PR positioning and to become more customer-oriented
under Government modernisation plans. In effect the job will involve
building a consumer brand for the Inland Revenue for the first time.
The new appointment is in part a reaction to changes which see the IR
adopt responsibility for distribution of revenue, such as handing out
tax credits like the Government’s new working family tax credits, for
the first time.
Nicola Walters, director of communications at the department, said: ’We
have a situation in which the revenue is diversifying into new areas, so
we need to get a better handle on our new customer segments. We are also
taking the next step in improving our communications generally.’
The IR is looking to fill the position with someone with private sector
experience and a strong background in consumer or brand marketing. It
will involve advising ministers and policy makers as well as overseeing
a marketing and communications budget which could be as high as pounds
20 million a year.
The successful candidate will oversee a department which involves 50
staff and is currently headed by Walters.