The new office is led by former Gutenberg Communications vice president and head of India, Pranav Kumar.
Retained assignments in India include HP’s corporate innovation and sustainability brief, along with ongoing campaigns for Intercontinental Hotels Group (IHG), the Richard Ivey School of Business, Siemens PLM Software, and SWIFT.
Initially based in New Delhi, the company will establish offices in Bangalore and Mumbai in the coming months. Bite recently acquired digital agency Onexeno and is progressively rolling out its expanded digital services throughout the Asia Pacific region.
At Gutenberg, Pranav Kumar helped grow the agency from fewer than five employees in India to more than 30. He has also worked for Sapient Corporation, Genesis Burson-Marsteller and the International Management Group (IMG).
He said: 'Bite is entering the India market at an exciting time. Digital is beginning to transform the way brands communicate, whether in B2C or B2B contexts.
'We aim to cater for clients who demand that their compelling stories be told across the range of vibrant national and regional print and broadcast media, but also want to shape valuable conversations with stakeholders using earned, owned and paid digital channels.'