The site already hosts Europe’s best golf course, as voted by Golf World Magazine, and the UK owners of Les Bordes plan to create a multi-million-pound residential resort on the land.
The Les Bordes Estate will be membership-only at a cost of €1m each – and will aim to attract some of the world's richest individuals to buy homes there.
McGarahan said: ‘It's a fantastically project to win and one which has a significant international dimension. Given the prestigious nature of the Les Bordes brand, this cannot be your run-of-the-mill PR; what I'll be doing is aimed at a defined and targeted group and we must deploy a campaign that befits that of the leading international luxury brands.
‘Those who join will be members of the world's most exclusive private country estates. The opportunity to have a home on the Les Bordes Estate, in what will be the most prestigious residential developments in Europe, is an investment in an extraordinary lifestyle.’
McGarahan has built a career as an independent PR adviser to leading global corporate and private companies since 2002 after a 20-year career with major companies in senior in-house PR roles.
He headed comms at Bradford & Bingley through its nationalisation and recently acted for new owners taking over Charlton FC in January, which is now retained by CAFC Holdings on an ongoing basis.