DIARY: Fill me in, says David, on why I’m not number one

While youth marketing agency Slice may not have come top of the Top 150 league tables, it has left its mark on other influential charts.

While youth marketing agency Slice may not have come top of the Top

150 league tables, it has left its mark on other influential charts.



For two weeks the Top 40 singles chart has showed dance band Fragma,

with the song Toca’s Miracle at number one, and rising R’n’B star Craig

David’s Fill me in in the number two slot. Both acts happen to be

clients of Slice.



To complete Slice’s dominance of British pop music, two more of its

clients were in the charts. The number eight single last week was Sash!,

and the third bestselling album in the country was Moloko’s Things to

make and do. ’We’ve taken the whole garage genre from the underground to

the overground,’ says MD Simone Young, referring particularly to the

success of Craig David.



Young explains further. ’Craig is popular, but he’s not a manufactured

boy band. He writes, sings, performs and produces - he can do it

all.’



Not only can he do it all, but apparently he’s a darned nice guy

too.



Nice enough, the Diary is sure, to overlook the fact that his single was

bumped off the top of the chart by an artist handled by his own PR team.



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