While youth marketing agency Slice may not have come top of the Top
150 league tables, it has left its mark on other influential charts.
For two weeks the Top 40 singles chart has showed dance band Fragma,
with the song Toca’s Miracle at number one, and rising R’n’B star Craig
David’s Fill me in in the number two slot. Both acts happen to be
clients of Slice.
To complete Slice’s dominance of British pop music, two more of its
clients were in the charts. The number eight single last week was Sash!,
and the third bestselling album in the country was Moloko’s Things to
make and do. ’We’ve taken the whole garage genre from the underground to
the overground,’ says MD Simone Young, referring particularly to the
success of Craig David.
Young explains further. ’Craig is popular, but he’s not a manufactured
boy band. He writes, sings, performs and produces - he can do it
Not only can he do it all, but apparently he’s a darned nice guy
Nice enough, the Diary is sure, to overlook the fact that his single was
bumped off the top of the chart by an artist handled by his own PR team.