DIARY: Rival agencies prove they can drive each other round the bend

PR Newswire’s revived go-karting competition had all the thrills of a real grand prix. The endurance event was held last week, at Daytona Raceway in West London with over 100 people competing.

PR Newswire’s revived go-karting competition had all the thrills of

a real grand prix. The endurance event was held last week, at Daytona

Raceway in West London with over 100 people competing.



Organisers decided to mix teams up this year so, instead of pitting

company against company, sworn PR rivals became team brothers fighting

shoulder-to-shoulder. At least that was the idea, but PR News-wire’s

Gail Bratchpiece reveals there was much poaching and firing of drivers -

not to mention smashing of cars.



’There were some really competitive people out there,’ she says,

diplomatically naming no names, claiming it was difficult to tell who

was driving each car.



Suspiciously, when the Diary tried to contact the winning team captain

over rumours of cheating by swapping team members, he wasn’t available

for comment. However, PR Newswire’s head of sales, Jason Logan, whose

team came in a creditable sixth out of 18, denied the claims. ’They were

strategic and used the yellow flags very well,’ he says.



Not only was a fun night had by all, but the evening raised around

pounds 3,000 for the Helen Downes Memorial Fund, which gives money for

research into ovarian cancer.



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