Mercedes appoints Yellow Door to give it fashion focus

Mercedes-Benz has appointed Yellow Door to gain the brand exposure in the fashion industry.

New focus: Mercedes wants bigger position in fashion world
New focus: Mercedes wants bigger position in fashion world

The agency will look to give the car giant a presence at events such as London's Fashion Week to build on the brand's high-end, luxury reputation.

Peter Cross, managing partner for Yellow Door, commented: 'We're talking about how a brand can go beyond consumers and be impactful and engaging. We will look to really give the consumer and Mercedes-Benz shopper an insight into the world of fashion. We don't think it has been done before.'

Yellow Door has been charged with solidifying Mercedes-Benz' position as a global luxury car brand through its association with fashion.

Cross added: 'So much has changed – how we shop, celebrity endorsement – and what's interesting is how these two worlds can meet.'

Mercedes-Benz celebrates its 125th birthday this year.

Yellow Door also looks after luxury brands Louis Vuitton and Swarovski.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in