MEDIA: Soutar leaves Dennis for IPC

IPC has poached Mike Soutar from Dennis Publishing to head its music and sport division, which includes the flagship titles Loaded, NME and Later. Soutar has been editing Maxim in the US since 1999, when he joined Dennis from a highly successful career at Emap. While in New York he boosted Maxim’s circulation by 126 per cent year on year. In March, it was named Magazine of the Year.

IPC has poached Mike Soutar from Dennis Publishing to head its

music and sport division, which includes the flagship titles Loaded, NME

and Later. Soutar has been editing Maxim in the US since 1999, when he

joined Dennis from a highly successful career at Emap. While in New York

he boosted Maxim’s circulation by 126 per cent year on year. In March,

it was named Magazine of the Year.



He takes over in July from the current IPC music and sport MD Andy

McDuff, who announced his resignation this month amid rumours that the

division was to be reorganised. IPC refused to confirm these rumours and

McDuff is on gardening leave. He has not yet revealed his future

plans.



One of Soutar’s first tasks will be to find an editor for Loaded, which

lost Tim Southwell, who co-founded the magazine, to an internet start-up

in March.



Soutar became the then youngest-ever editor of Smash Hits in 1991. He

then relaunched FHM for Emap when the publisher acquired it in 1994,

taking its circulation from 50,000 to 500,000.



Music and Sport publishes specialist titles like Mountain Biker

International as well as magazines like Loaded. Souter said : ’This is a

disparate group of titles all pulled together under one umbrella. All of

these magazines need to be published appropriately, some you need to

publish and manage within their own industries, the trick for them is to

be as close to their market as could be. Once we know that, it will be

appropriate to make decisions about what you can really afford to back

and what is going to go along on its own.’



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