Press release distributor PR Newswire has signed a deal to provide
content to wireless mobile phone devices in Scandinavia. The deal with
Pactive, a Swedish content provider, was organised by Chris Pederson,
PRN’s senior vice-president for new ventures. It means Pactive can now
supply clients, such as Motorola and Ericsson, with breaking news from
around the world.
Pactive, which distributes customised information to web portals,
intranets and WAP systems, claims to have developed a functional WAP
solution for quick transmission of content.