BORDER LINES: STOCKHOLM: PR Newswire signs Pactive deal

Press release distributor PR Newswire has signed a deal to provide content to wireless mobile phone devices in Scandinavia. The deal with Pactive, a Swedish content provider, was organised by Chris Pederson, PRN’s senior vice-president for new ventures. It means Pactive can now supply clients, such as Motorola and Ericsson, with breaking news from around the world.

Press release distributor PR Newswire has signed a deal to provide

content to wireless mobile phone devices in Scandinavia. The deal with

Pactive, a Swedish content provider, was organised by Chris Pederson,

PRN’s senior vice-president for new ventures. It means Pactive can now

supply clients, such as Motorola and Ericsson, with breaking news from

around the world.



Pactive, which distributes customised information to web portals,

intranets and WAP systems, claims to have developed a functional WAP

solution for quick transmission of content.



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