BORDER LINES: ISTANBUL: BA extends GCI’s brief to Turkey

British Airways has extended its relationship with GCI to include the global agency’s Turkish operation. GCI now handles BA in 19 countries.

British Airways has extended its relationship with GCI to include

the global agency’s Turkish operation. GCI now handles BA in 19

countries.



The account will be overseen by client relations vice-president Arzu

Karakadilar and media director Ebru Calim, reporting to BA’s commercial

manager Aysim Arda. GCI’s brief consists of press relations, strategic

consultancy and events organising services. The agency started work

earlier this month.



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