Power players of social media: Digital

Who is driving the growth of social media in the digital sector?

Hugh Burrows, planning director,Que Pasa Communications


Best social media work

Creating a social media presence, including a YouTube channel Tea V, for the relaunch of Tetley’s tea folk characters. The characters’ Facebook group attracted 50,000 friends in the first two weeks and averaged 500 comments a day.

Career path

Before joining Que Pasa in 2000, Burrows worked at the publisher Emap as group advertising director for its music division and sales manager for its men’s titles.

Twitter twitter.com/Hugb

Blog quepasablog.wordpress.com

Other social media work

Burrows is a regular conference speaker on social media, at events such as MIPTV, Ad Tech and the Guardian Changing Media Summit.


Helen Lawrence, senior social media planner/tactical lead, Dare

Best social media work

For the launch of Dell's first Vodafone-enabled netbook,Dare created LiveGuy, a character Facebook and Twitter followers had to locate based on clues he left on his travels. Lawrence also launched an England football shirt design competition for the FA. This boosted the FA's Facebook fans from 40,000 to 400,000.

Career path

Prior to joining Dare in 2007, Lawrence was senior digital marketing manager at Holler and talent and artist relations assistant at MTV.

Twitter twitter.com/helenium

Blog helenium.wordpress.com

Other social media work

Lawrence is a regular speaker on social media at conferences such as the Facebook Developer Garage and this year's Media360 event.


Alex Miller, managing director, Jam

Best social media work

Miller launched the 'baby boutique modelling competition' for Next, which gained three million votes through Facebook.

He also generated a Twitter campaign for Samsung, encouraging people to complain about rival product iPhone 4.

This generated 22,000 tweets within one day.

Career path

Miller joined ilevel in 2002 as account director and after a stint as planning associate set up Jam, its social media division, in 2008. Jam was bought by Engine last year and Miller became its managing director.

Twitter twitter.com/spreadingjam

Blog spreadingjam.com

Other social media work

In October last year Jam won the BSkyB social media account.

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