MADRID: Fleishman-Hillard has absorbed its Spanish affiliate to
open the agency’s eighth European office in Madrid.
The joint managing directors of F-H’s former affiliate Circulo Cinco,
will now both work as board directors. Carlos Schroeder and Daniel Linos
will report to the newly-appointed managing director, Spanish PR veteran
Jan Soderberg. He joins F-H from the board of top ten Spanish agency
Grupo K Comunicacion. Before that he spent seven years as managing
director of Hill and Knowlton in Spain.
He will now report to Jack Modzelewski, F-H Europe’s London-based
Aimed at exploiting the recent growth of the Spanish economy, the office
is also expected to link with F-H’s more established operations across
central and south America.
Clients for the new office, all formerly of Circulo Cinco, include
Rolls-Royce, Goldman Sachs and aircraft engineering giant Lockheed
Martin. Other clients include credit card company Visa Espana and beer
The move brings to 47 the number of F-H branches worldwide.