PetMad.com appoints QBO for its launch in UK

Europe’s largest on-line pet care company, PetMad.com, has appointed QBO on fees in excess of pounds 100,000 for its UK launch.

Europe’s largest on-line pet care company, PetMad.com, has

appointed QBO on fees in excess of pounds 100,000 for its UK launch.



QBO’s brief focuses on media relations, concentrating primarily on

consumer PR to reach UK pet owners. PetMad.com aims to raise pet care

standards in the UK. A third of QBO’s work will be trade and

business-to-business PR.



Based in Dublin, PetMad is the internet arm of Irish chain Petshop

Superstore.



It offers free advice from vets and zoologists and over 4,000

pet-related products. It currently retains Drury Communications in

Ireland but was seeking a UK-specific PR consultancy.



PetMad.com will roll out across Europe in the coming months, and will be

expanded to include advice from multilingual on-line pet experts. The

company will seek local PR agencies, taking recommendations from QBO.



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