Europe’s largest on-line pet care company, PetMad.com, has
appointed QBO on fees in excess of pounds 100,000 for its UK launch.
QBO’s brief focuses on media relations, concentrating primarily on
consumer PR to reach UK pet owners. PetMad.com aims to raise pet care
standards in the UK. A third of QBO’s work will be trade and
Based in Dublin, PetMad is the internet arm of Irish chain Petshop
It offers free advice from vets and zoologists and over 4,000
pet-related products. It currently retains Drury Communications in
Ireland but was seeking a UK-specific PR consultancy.
PetMad.com will roll out across Europe in the coming months, and will be
expanded to include advice from multilingual on-line pet experts. The
company will seek local PR agencies, taking recommendations from QBO.