From Feedback - Will BP's Olympics partnership pay off?

- It will take more than Olympics to revive BP

I'm not sure this is going to help BP's reputation or image ('BP turns to 2012 Olympics to revive battered image',, 16 February). A lot of damage has been done and it will take a lot more than partnering with the 2012 Olympics to resolve this.

The comment made by the spokesperson is very vague. I would think that if you wanted to repair damage of your reputation you would be more transparent.

Sophie Redman

- HR and PR teams are not heading for war

Come on, PRWeek, raise your game ('Time for HR and PR to join ranks',, 17 February). This is a superficial and simplistic approach to a critical area of organisational performance.

What on earth makes you believe HR and PR are heading for war? Enlightened professionals from both disciplines have been working together for years to try to develop an employee-centric as opposed to a silo-bombarding approach to employee comms.

Alistair MacDonald

- Large agencies are reclaiming global status

It's interesting you note that online corporate reputation management is leading to growth in the PR sector, and yet continued success in this area must come from agencies that can offer clients global solutions ('Danny Rogers: Emerging markets offer global incentives',, 17 February).

I certainly agree, particularly as we see more and more large agencies becoming leaders in digital services ... We only have to look at WPP's announcement of its new digitally focused global agency as an indication that large, multinational agencies are reasserting their lead in client services.

Keith Trivitt

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