From prweek.com/uk: From our Bloggers

SOCIAL MEDIA REVOLUTIONS

Ged Carroll, 21 February

On one hand you have social media advocates talking about the way Twitter and Facebook are enabling elements of revolutions in the Middle East: on the other you have a piece in the Wall Street Journal by Evgeny Morozov, who marshals a compelling set of facts that show how easily social media can quell unrest. Morozov goes on to argue that closing off the net allows things to bubble out of control in the real world. So is social media really revolutionary?

BEWARE CAP RULE CHANGE

Paul Armstrong, 20 February

Most people are unaware of the CAP code. It is a set of rules that advertising and marketing messages must adhere to and on 1 March it's changing to include social media ... The extension of the remit includes marketing comms by or from companies that are directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations ...

NEW VIDEO OPPORTUNITIES

Matt Bourn, 18 February

Glam Media is launching GlamTV at London Fashion Week, offering new opportunities for PROs to input into video content. Fashion is first with plans to extend video content into family, parenting and other channels during 2011. The number of video-related opportunities for PROs to engage with is growing fast.

British-based reelkandi.tv is another interesting player in this space and is worth checking out.

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