Posted by Stephen Waddington
18 February - Digital marketing has reached a place where keywords and inbound links assume more importance on a website than the actual content and audience. Search for car insurance and you will see what is happening: highly competitive markets for pay-per-click and millions of natural results packed with brands vying for the top slot and web spam. This is not a failure of search engine marketing - it is incredibly successful. But it is a failure of search engines.
BLOGS ARE INFLUENTIAL
Posted by Keredy Williams
17 February - I heard a presentation by Shane Richmond, head of technology (editorial) at The Telegraph. Blogs are a place of influence and extremely worthy PR targets. It was motivating to hear this substantiated by a mainstream editor. The Telegraph upholds a certain standard of sourcing for stories, whereas blogsites publish leaked information from anonymous sources ...
BLOCKLIST ON FACEBOOK
Posted by Robin Wilson
17 February - The latest changes to Facebook Pages mean you can do premoderation, which could be very handy in heavily regulated industries such as pharma and financial services. In the Manage Permissions tab there is a box called 'Moderation blocklist'. This allows you to type in words that, if contained in any wall posts, will be blocked until you approve the post.