Technology: Exposure in fashion task

Exposure has been called in to handle global digital and traditional PR, and influencer relations for a company providing design technology and forecasting tools to top fashion brands including Arcadia, Hugo Boss, Prada, Levi Strauss and Dr Martens.

New York-based Stylesight provides designers with images, trend analyses and design tools, plus retail and trade show coverage reports.

Starting on 18 February during London Fashion Week, the brief will see the agency carry out a global campaign promoting the firm to fashion houses through press and social media.

This is the first time Style-sight has used a global retained agency, but it does work with local agencies on projects in New York and Brazil.

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