City & Corporate: Rolls-Royce awards Euro brief to Edelman

Rolls-Royce has handed a pan-European brief to Edelman to help restore its tarnished corporate reputation.

Edelman won a multi-agency pitch, revealed by, on 9 December, with a number of international corporate and financial agencies taking part.

The brief is thought to be group-wide across Europe, designed to help unify the firm's corporate messaging across the region.

Rolls-Royce uses Brunswick for financial PR in the UK, which is thought to be unaffected by Edelman's hire.

Rolls-Royce's international reputation took a big blow last November after problems with its Trent 900 engine, which forced an emergency landing of a Qantas plane in Singapore.

Earlier this month, Rolls-Royce revealed that the Qantas incident had resulted in a £56m dent to full-year profits.

Civil aerospace is understood to be a crucial aspect of the brief, but the account is believed to include Rolls-Royce's defence aerospace, marine, energy, nuclear and services divisions.

Rolls-Royce was unavailable for comment and Edelman declined to comment.

The in-house comms team at Rolls-Royce is led by corporate affairs director Peter Morgan, who joined near the end of 2009 from his role as group director of comms for BT.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in