Voluntary Sector: PR help for Comic Relief

Comic Relief has appointed ethnic comms specialist agency Rich Visions to raise awareness of UK-based organisations working in development in Africa.

The campaign will target black and ethnic minority media, highlighting stories from individuals working behind the scenes in 'diaspora organisations' supported by the charity's Common Ground Initiative, and those whose lives have been improved.

Rich Visions MD Mavis Amankwah said: 'This campaign will demonstrate some of the projects and programmes that make a difference to so many lives.'

The organisations that will be featured work across sub-Saharan Africa, for projects ranging from campaigns against 'bride price' and promoting gender equality, to increasing opportunities for disadvantaged children.

The Common Ground Initiative supports small and diaspora organisations involved in international development in Africa.

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