The Daily Mail and General Trust - one of the world’s largest media
holding companies - has appointed MacLaurin Powerhouse on fees worth
pounds 250,000 to handle its web site portfolio, Associated New
MacLaurin will manage all ANM’s consumer, trade and corporate PR. The
agency was appointed after a three-way pitch, which included Band and
Brown and Bite Communications.
ANM’s web site portfolio includes brands: This is London, This is Money,
UK Plus, Charlotte Street and Big Blue Dog.
’ANM has a diverse range of high profile sites in its portfolio and we
are looking forward to working with them to develop these brands
further,’ said MacLaurin Powerhouse divisional director Harriet
Hastings, who will report to ANM’s head of marketing, Christine
The account had been without a PR agency since December 1999 when a
two-year relationship with Fodor Wyllie ended ’by mutual agreement’.
’We took our time in appointing a new firm for the account as we wanted
to step back to reassess our position in the market place,’ said
Fodor Wyllie had been ANM’s launch agency in 1998 and has since been
appointed by Express Online, the internet arm of Express Newspapers (PR
Week, 4 February).
The Daily Mail and General Trust owns the Associated Newspapers group,
home of the Daily Mail, the Mail on Sunday and the Evening Standard.
’ANM recognises the importance of the internet as a new medium in its
own right, and its important link between PR and business-to-business
dealings,’ said Hastings.
She said ANM chiefs were attracted by MacLaurin’s on-line PR support
Last month, managing director of the Mail on Sunday, Kevin Beatty, was
appointed chief operating officer of ANM. Beatty joined after a troubled
year at ANM, which experienced technical difficulties with its flagship
site UK Plus, and problems over the launch of its site aimed at the
lucrative women’s market, CharlotteStreet.com.