MacLaurin takes on ANM’s web portfolio

The Daily Mail and General Trust - one of the world’s largest media holding companies - has appointed MacLaurin Powerhouse on fees worth pounds 250,000 to handle its web site portfolio, Associated New Media.

The Daily Mail and General Trust - one of the world’s largest media

holding companies - has appointed MacLaurin Powerhouse on fees worth

pounds 250,000 to handle its web site portfolio, Associated New

Media.



MacLaurin will manage all ANM’s consumer, trade and corporate PR. The

agency was appointed after a three-way pitch, which included Band and

Brown and Bite Communications.



ANM’s web site portfolio includes brands: This is London, This is Money,

UK Plus, Charlotte Street and Big Blue Dog.



’ANM has a diverse range of high profile sites in its portfolio and we

are looking forward to working with them to develop these brands

further,’ said MacLaurin Powerhouse divisional director Harriet

Hastings, who will report to ANM’s head of marketing, Christine

Woodman.



The account had been without a PR agency since December 1999 when a

two-year relationship with Fodor Wyllie ended ’by mutual agreement’.



’We took our time in appointing a new firm for the account as we wanted

to step back to reassess our position in the market place,’ said

Woodman.



Fodor Wyllie had been ANM’s launch agency in 1998 and has since been

appointed by Express Online, the internet arm of Express Newspapers (PR

Week, 4 February).



The Daily Mail and General Trust owns the Associated Newspapers group,

home of the Daily Mail, the Mail on Sunday and the Evening Standard.



’ANM recognises the importance of the internet as a new medium in its

own right, and its important link between PR and business-to-business

dealings,’ said Hastings.



She said ANM chiefs were attracted by MacLaurin’s on-line PR support

division, Powonline.



Last month, managing director of the Mail on Sunday, Kevin Beatty, was

appointed chief operating officer of ANM. Beatty joined after a troubled

year at ANM, which experienced technical difficulties with its flagship

site UK Plus, and problems over the launch of its site aimed at the

lucrative women’s market, CharlotteStreet.com.



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