A newly-formed Aids charity - a merger between the National Aids
Trust (NAT) and Red Ribbon International (RRI) - is looking for a PR
agency to relaunch the new alliance.
The as-yet unnamed charity is undertaking a communications strategy
review prior to its relaunch at the end of the year and is seeking a
high-profile PR agency to work with its new marketing department.
According to new head of marketing Hywel Sims, the successful
consultancy will not necessarily have worked in the charity sector
before but will have undertaken challenging public sector accounts. It
may be called on to carry out public relations work around World Aids
Day, which takes place on 1 December.
’We are bringing a PR consultancy on board to rebrand the alliance and
provide us with a name,’ he said. ’We’ve come up with some ideas, but
are waiting until the end of the year to finalise it.’
Sims, formerly fundraising manager at the NAT, admitted the PR spend
would be ’very small’ as it has a minimal budget. The in-house team of
five full-time staff currently enjoys external support from colleagues
in the industry, most of whom donate their services for free.
’Public awareness of HIV is waning and we need to turn that around in
our overall communications campaign and individual projects. We are
hoping World Aids Day will help to kick-start the initiative prior to
completion of the merger at the end of 2000,’ said Derek Bodell, chief
executive of NAT.
NAT and RRI have developed a joint mission to increase the UK’s response
to the global Aids crisis - particularly the development of HIV vaccines
- and to lead the development of effective HIV policies across the UK.