Aids alliance seeks high profile PR agency

A newly-formed Aids charity - a merger between the National Aids Trust (NAT) and Red Ribbon International (RRI) - is looking for a PR agency to relaunch the new alliance.

A newly-formed Aids charity - a merger between the National Aids

Trust (NAT) and Red Ribbon International (RRI) - is looking for a PR

agency to relaunch the new alliance.



The as-yet unnamed charity is undertaking a communications strategy

review prior to its relaunch at the end of the year and is seeking a

high-profile PR agency to work with its new marketing department.



According to new head of marketing Hywel Sims, the successful

consultancy will not necessarily have worked in the charity sector

before but will have undertaken challenging public sector accounts. It

may be called on to carry out public relations work around World Aids

Day, which takes place on 1 December.



’We are bringing a PR consultancy on board to rebrand the alliance and

provide us with a name,’ he said. ’We’ve come up with some ideas, but

are waiting until the end of the year to finalise it.’



Sims, formerly fundraising manager at the NAT, admitted the PR spend

would be ’very small’ as it has a minimal budget. The in-house team of

five full-time staff currently enjoys external support from colleagues

in the industry, most of whom donate their services for free.



’Public awareness of HIV is waning and we need to turn that around in

our overall communications campaign and individual projects. We are

hoping World Aids Day will help to kick-start the initiative prior to

completion of the merger at the end of 2000,’ said Derek Bodell, chief

executive of NAT.



NAT and RRI have developed a joint mission to increase the UK’s response

to the global Aids crisis - particularly the development of HIV vaccines

- and to lead the development of effective HIV policies across the UK.



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