Bell Pottinger has been hired, without a pitch, to handle PR for
Sportal, which produces the official web site for the Euro 2000 football
Work will include consumer and corporate PR, with Bell Pottinger Sports
and Sponsorship handling work for the sports side, and senior consultant
Shimon Cohen working on the corporate side for Bell Pottinger
They report to Sportal chief executive Rob Hersov.
Initial activity will concentrate on promoting Sportal’s connection with
Euro 2000. It is a sponsor, and also runs the official web site,
Bell Pottinger will handle PR, promotions, and competitions - both
on-line and in the press - in the run-up to and during Euro 2000. The
tournament begins on 10 June and is being held in the Netherlands and
Sportal runs its own web sites all over Europe, as well as providing
content for official team sites.