Qantas turns to Brighter PR to handle UK work

Australian airline Qantas has appointed travel and tourism specialist, Brighter PR to handle its UK PR.

Australian airline Qantas has appointed travel and tourism

specialist, Brighter PR to handle its UK PR.



Brighter was hired after a five-way pitch, which included Cohn and Wolfe

and incumbent of four years Communications in Business (CIB).



’Qantas appointed a new general manager. It was a case of new people,

new scene,’ CIB managing director Toby Oliver told PR Week.



The account will be headed by Brighter PR managing director Debbie Flynn

and will promote Australia’s biggest international airline predominantly

in the travel press.



Qantas has a London-based marketing team but no in-house PR team.

Brighter will run the UK Qantas press office as well as provide

consultation on crisis management and promotions. No one at Qantas was

available for comment as PR Week went to press.



Brighter reports to Sally Martin, Qantas general manager for UK, Ireland

and the Middle East.



Qantas, which has an exemplary safety record, has recently been dogged

by safety scares including a ’serious incident’ over Easter when one of

two engines had to be cut on a flight between Cairns and Sydney, and

last year the airline suffered a pounds 60 million repair bill when one

of its jets overshot a runway at Bangkok airport.



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