The first projects include Rookie Blue, a new hit US police drama described as ‘Grey’s Anatomy in cop cars’, launching later this month on Universal Channel, and exclusive coverage of BAMMA (British Association of Mixed Martial Arts) events which will be broadcast live on Syfy throughout 2011.
The Syfy partnership with BAMMA will provide the UK’s first ever full, live, non-subscription Mixed Martial Arts coverage.
Taylor Herring’s managing partner Peter Mountstevens will report to Anna Morgan, Universal Networks International’s UK PR manager, who said: ‘With solid credentials in entertainment and high levels of creativity, Taylor Herring’s experience in this area is unrivalled.’
In the past year, Taylor Herring has handled TV campaigns that include The Inbetweeners (E4), The Apprentice (BBC One), The National Television Awards (ITV1) and Keeping Up With The Kardashians (E! Entertainment).