Resonate appoints creative director from Mischief

Resonate, part of the Bell Pottinger Group, has appointed Will Scougal as creative director

Resonate's creative director: Will Scougal
Resonate's creative director: Will Scougal

Scougal joins from Mischief, where he was head of digital  and creative director.

At Resonate, it is hoped he will enhance and extend its creative and digital capabilities with a particular focus on 'content creation' and integrated communications.

Previous to Mischief, Will was head of digital content at the Cake Group; creative planner at Glue London; creative planner at AKQA; and account manager at Greenroom Digital.

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