Bloc Hotels appoints Staniforth for UK consumer brief

Bloc Hotels has appointed PR shop Staniforth as its retained agency to handle the comms around its first UK opening in Birmingham and expansion into Manchester and London.

Opening in Birmingham: Bloc Hotels
Opening in Birmingham: Bloc Hotels
Staniforth will work on the launch of a hotel brand that will pioneer a new concept in hotels. Bloc will combine the budget hotel price point with the design aesthetic and high quality of a boutique hotel.  

Bloc Hotels has taken inspiration in part from Japanese hotels that use limited space and bedrooms with high technology equipment including wi-fi and full HD LED screens that provide access to TV, video, music, and the internet. An innovative design system allows the rooms to be manufactured off-site and assembled with a stacking technique, thus vastly reducing construction time.

The company will open its first UK hotel in Birmingham’s Jewellery Quarter this spring.  

Danny Jones, director at Bloc Hotels, said: 'Staniforth stood out as an agency that got the concept, understands the hotel and leisure sector and has great digital and online PR experience which is vital for us.'
Julie Wilson, group account director at Staniforth, added: 'We’re thrilled to get the opportunity to launch such an exciting new concept. The Bloc Hotels proposition is unique; offering efficiency and comfort for the overnight city stay without charging the guest for space they won’t use.  It will offer a genuine choice for business and leisure travellers.'

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