Nairn's Oatcakes hands UK trade and consumer account to Stripe

Edinburgh-based Stripe Communications has been appointed by Nairn's Oatcakes to handle the strategy and delivery of a UK-wide PR programme for the next 18 months.

Launching UK-wide PR: Nairn's Oatcakes
Launching UK-wide PR: Nairn's Oatcakes

Stripe will be working alongside the internal marketing team to deliver an integrated PR campaign that aims to raise brand awareness, consideration and preference as well as driving sales for the UK’s leading oatcake brand. 

The account sees Stripe handling Nairn’s press office, product PR, trade PR, digital PR and brand PR for the entire Nairn’s range of Oatcakes, Oat Biscuits, Oaty Bakes and gluten-free products.

Juliet Simpson, MD of Stripe Communications, said: 'As the UK’s leading oatcake brand, Nairn’s has played a major role in growing the category over the last few years. As well as focusing on the health and lifestyle benefits of eating oatcakes, our campaign will be supporting Nairn’s’ new brand positioning and bring it to life in an engaging and inspiring way.'

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