Castaway island now needs PR assistance

Intense media interest in the BBC docu-soap Castaway 2000, based on the previously uninhabited island of Taransay, has prompted Western Isles Council to seek a communications guru to ensure the islands achieve maximum positive publicity and the best economic impact.

Intense media interest in the BBC docu-soap Castaway 2000, based on

the previously uninhabited island of Taransay, has prompted Western

Isles Council to seek a communications guru to ensure the islands

achieve maximum positive publicity and the best economic impact.



As well as raising awareness of the islands, the appointed PRO will

assess the impact of the series on the Western Isles’ economy. The brief

will be to encourage ongoing positive media interest with a view to

increasing tourism and attracting inward investment to the islands.



’Interest in the islands is at an all time high and hopefully we will be

able to turn that to the advantage of the people of the islands,’ said

councillor Donald Maclean, chairman of the development services

committee.



The council has allocated a four-figure sum for the part-time six-month

contract.



The hunt for a communications guru also has the blessing of TV chiefs at

London-based production company Lion Television.



Executive producer Jeremy Mills said the council was being very

positive.



’I am delighted that the potential benefits of the islands are being

brought to the attention of so many people. Good on the council for

making the most of it,’ he said.



The search for a PRO coincides with the broadcasting - due to unexpected

public demand - of four update programmes on the castaways.



The town of Tarbert, the main port to Taransay, has become a regular

base for the media pack which avidly follows every whisper about the ups

and downs of the castaways’ lives on Taransay.



Castaway 2000 was commissioned by the BBC as a social experiment into

how 36 men, women and children could live together on an island for a

year. It started in January but has been beset with problems which led

to some volunteers leaving the island.



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