There can be no greater dream of food manufacturers around the UK
than to have their output trumpeted by cookery maven Delia Smith as an
essential store-cupboard ingredient.
So surely it’s no coincidence that not one, but four of Phipps’ clients
have been, or are due to be, mentioned by Delia in her latest
The lucky clients are Whole Earth organic tomato ketchup, Green and
Black organic chocolate, Famous Grouse whisky and English Provender
Stores have already been tipped off and all these companies have geared
up to cope with the well-documented ’Delia effect’, which once caused a
Europewide sell-out of liquid glucose.
Could Phipps’ success be down to luck? Could it be the fact that its
clients produce high quality goods? Or could it possible be that Miss
Smith is, in fact, susceptible to the gentle art of persuasion?
On the other hand, could it possibly have something to do with a romance
between an unnamed Phipps’ staffer and one of Delia Smith’s team?
’It’s true,’ says Miranda Page Wood, Phipps planning director, of the
romance. However she would like us to point out that Phipps does ’make
sure Delia has the products in the first place, and works closely with
her road show and editorial teams’.