Hill & Knowlton to work with MoneyGram International on Cricket World Cup

Radar Sponsorship and Hill & Knowlton's sports marketing & sponsorship division (H&K Sports) have won a competitive pitch to work with MoneyGram International on its sponsorship of the ICC Cricket World Cup 2011.

Cricket World Cup: Sponsored by MoneyGram
Cricket World Cup: Sponsored by MoneyGram

The tournament begins on Saturday (19 February) with the final taking place on 2 April.

MoneyGram International has signed a five-year agreement (2011-2015) with the ICC and is the ‘Official Money Transfer’ partner of the ICC Cricket World Cup 2011. Radar and H&K Sports were appointed to provide strategic consultancy and in-tournament activation.  

The project is being led by Radar Sponsorship’s managing partner Jamie Dean, who said:  'MoneyGram’s ambition is to quickly become a credible sponsor of cricket, so the winning team had to impress with solid cricket credentials, an understanding of their business and the ability to call on an international footprint.'



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