Capital Radio has announced that it is to launch a national digital
radio station on 31 January. Life, aimed at informed adults with
contemporary tastes, will be broadcast on Digital One, the UK’s national
commercial digital radio network, which already carries five stations.
Life is the capital group’s first national station.
Capital FM early morning presenter Paul Phear has been recruited to
present Life’s breakfast show. The show will be live and will run over
four hours, from 6am to 10 am.
Capital’s digital programme controller, Pete Simmons, will oversee the
breakfast show as part of his role. He was programme controller on
Capital FM for three years until December 1999.
He said the breakfast show’s content would be slanted towards women and
include: ’A lot of showbiz, records, films, theatre, even the big events
on TV.’ The show will also cover lifestyle and technology, particularly
new product launches.