The brief includes its core brand STA Travel, the youth and adventure travel specialist with 46 shops in the UK, as well as Bridge the World, the long-haul tour operator which was bought by the group in late 2010. It is being positioned as a specialist in over-50s travel, offering aspirational global travel options.
The account was previously held by Hill & Knowlton.
Louise Prior, director at the agency, was formerly head of travel PR at lastminute.com, and launched Prior PR in February 2007. Other accounts include online travel giant Travel Republic, Caesars Entertainment Las Vegas, private sale travel club Voyage Prive and travel trade brands.