The Daily Mail has recruited actress and socialite Margaret
Blakemore to write a weekly column, Northern It Girl, for its North East
edition, which was launched at the beginning of January. Blakemore’s
column will touch on parties, fashion and lifestyle, mirroring London It
Girl Beverley Bloom’s column for the main edition. The column sits
within the paper’s Femail section. A Manchester office has been opened
to provide content from the North East for Femail.