SAN JOSE: Cisco Systems is once again shuffling its PR deck,
looking for five high-level executives to fill one existing position and
four new posts.
Senior corporate PR manager Doug Wills, whose team has been credited
with steering the company into major mainstream and business media
coverage, is shifting to an undetermined marketing position with the
Silicon Valley networking giant.
The move, effective from mid-February, leaves a vacancy in the top
corporate PR spot below director of executive communications and
corporate PR Lorene Arey.
’Even when he joined two years ago, Doug made it very clear he was
interested in eventually moving into more of a marketing role,’ said
Arey, who is actively seeking a replacement for Wills.
’The ideal person would be a heavy-hitter, with at least ten years of
big-company experience - someone who knows how to lead a team even when
you hit a snag.’
Wills joined Cisco in 1997 from Seattle’s RealNetworks. Prior to that,
he worked on the Microsoft account for Waggener Edstrom, helping to
launch the Windows 95 operating system.
Arey is also looking for an additional corporate PR manager to focus on
West Coast broadcast and print media, a new addition to her existing
Cisco is also seeking to beef up its executive communications team,
which similarly reports to Arey, with three new appointments. The
openings are all additions, not replacements for departed staff
The team works directly with the company’s top corporate officers,
managing positioning, content and messaging for public addresses and
All five posts are based in Cisco’s headquarters in San Jose,