Former Levi Strauss European sponsorship and marketing manager
Paula Barrow has been appointed as second-in-command at Hill and
Knowlton’s youth marketing division (HKYM).
She joins as senior associate director, reporting to Dan Holliday,
director of HKYM. Her appointment comes hot on the heels of a raft of
new account wins for the division, which contributes pounds 2.5 million
in fees to Hill and Knowlton’s annual revenues.
New accounts include Universal Music, which has hired HKYM to handle PR
for a series of interactive CD-ROM songbooks by artists including U2 and
Texas, and surfwear company Billabong.
Existing H&K client Motorola has also appointed the division to handle a
pan-European youth campaign to promote its ’v.’ brand of mobile
Along with Barrow’s appointment, Sophie Anning has been brought in as
senior account manager from Tonic Communications, where she worked on
campaigns for Mars and Bravo TV.
Holliday says the division will continue to recruit new staff. ’We are
looking to broaden our experience base beyond traditional PR people, in
line with the trend towards integrated youth marketing campaigns,’ he
HKYM has also forged a strategic partnership with youth research firm
Informer, which undertakes qualitative research into lifestyle, attitude
and behaviour. They will jointly carry out research projects in
underdeveloped areas such as banking and healthcare, as well as specific
work for new and existing clients.