Willis, the world’s third largest insurance broker, has appointed
its first marketing and communications director and looks set to
restructure its PR.
Caroline Collard joins from Pearl Assurance, where she was head of HR
communications. She reports to group executive chairman John Reeve.
As well as internal and external communications, Collard will handle
brand management and also concentrate on Willis’s worldwide business
’We want to get more out of what we can provide at group level and make
sure everyone understands the brand,’ she said. Willis operates in 100
countries and has 10,000 employees.
At present, Collard heads a team of three although there are likely to
be additions. There is a vacancy for an internal communications manager,
but this will not be filled until Collard completes a review.
’It’s about what I feel would be necessary to provide sufficient support
at corporate level for the business units,’ she said. ’There is room for
some sort of restructure. No doubt there will be some changes.’
Collard said she will also review the potential need for agency
’I’ve got to get my head around the business a bit more,’ she said.
Peter Stevens, the former director of corporate communications, who
retires next month after 12 years, has used Ludgate in the past.
Citigate Dewe Rogerson works on Willis’s internal newsletter.