Swiss chemicals group Clariant has appointed Holborn PR to handle
financial PR for its agreed pounds 1 billion bid for British fine
chemicals firm BTP.
Clariant bought a 25 per cent stake in BTP on the open market earlier
this week, and followed this with a cash offer for a controlling stake
which has been recommended to shareholders by BTP’s board.
Holborn was brought on board late last week, on a short-term project
basis until the purchase is completed, probably in two months time.
The five-strong team at Holborn will be led by chief executive David
Bick and account director Mike Crofts. Holborn already works for
merchant bank Wasserstein Perella, which is advising Clariant on the
Holborn is also working closely on the bid with accountants
PricewaterhouseCoopers and law firm Linklaters.
While Holborn will take care of media relations and sell-side analysts,
all non-UK PR activity will continue to be handled by the in-house
department at Clariant’s Basle headquarters, overseen by chief
communications officer Walter Vaterlaus.
BTP’s financial PR is handled by its retained agency of more than three
years, Millham Communications. Managing director David Millham
anticipates the relationship will end after the takeover.