Who should turn up but close-harmony heartthrobs JLS, who clearly brought a twinkle to Alia's Valentine's Day eye. All together now: 'Everybody in love - put your hands up ...'
2. Continuing the love theme, W Communications and Steely Fox created a pop-up 'Refined Courtship Clinic' for Hendrick's Gin in Covent Garden, 'offering etiquette tips to singletons and couples looking to woo potential suitors with a high level of decorum'. But would you take relationship advice from a bunch of rejects from a Sherlock Holmes film?
3. Meanwhile in Leeds, Manifest Communications took to the streets to talk to the ladies about their body hang-ups, Gok Wan-style, on behalf of online store Club Cleo. Judging by the stickers placed on this mannequin, it seems tummies were the main concern. Too many Yorkshire puddings perhaps?