From prweek.com/uk: From our bloggers

GOSSIP BECOMES NEWS - Ged Carroll, 14 February

A decade ago, if you wanted to understand future trends in Apple's product roadmap, you turned to the Mac trade magazine equivalent of the National Enquirer; well-meaning but dubiously sourced stories on rumour sites like Jason O'Grady's PowerPage, Nicholas Ciarelli's Think Secret and AppleInsider. Move forward ten years and more respected media brands like The Wall Street Journal are running the rumour stories. Is this the decline of quality news? ...

SOCIAL MEDIA STAND-OUT - Paul Armstrong, 13 February

Since everyone is on Twitter, Facebook, Foursquare and LinkedIn, what are employers looking for and what do candidates need to do to make themselves stand out in an interview in 2011? When talking about social campaigns you've worked on, put yourself in the shoes of the client - what was the purpose of the campaign and why was a particular social channel chosen to implement it? ...

SMART MOVE FOR TALKSPORT - Matt Bourn, 9 February

What do you do when a rival media company gets rid of its headline talent for controversial reasons? Sign them up, of course ... Coverage everywhere and now with some distance from the incidents, TalkSport's move looks like a smart one. TalkSport has a track record for appointing 'bad boys' - Stan Collymore anyone? There's no doubting Richard Keys and Andy Gray are hugely experienced pundits and should be a popular listen for TalkSport fans.

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