Healthcare: The Week in Healthcare

Vantage move for Gosling

Vantage, the consultancy arm of Virgo Health, has hired Caroline Gosling to a newly created role as head of strategy. She was previously MD of Virgo Health PR and will work with joint CEO Sarah Matthew and creative director Rebecca Rhodes.

ITV medic Dr Chris Steele is launching the final stage of a charity-led global health campaign today (18 February), to help raise awareness of the incurable lung/heart condition, pulmonary hypertension.

The Pulmonary Hypertension Association's PuckerUp4PH campaign has inspired people across the world to collect tens of thousands of lip prints made with blue lipstick in a bid to set a Guinness World Record.

OgilvyHealthPR London has been brought in to provide global support for the expansion of ViiV Healthcare comms, a global specialist HIV company established by Pfizer and GSK in November 2009.

Pegasus PR supported the launch of the UK's first Novalis Tx radiosurgery system, a cancer treatment machine combining a sat nav-like targeting system and powerful treatment beams. The launch last week secured more than 60 pieces of coverage including Sky News, the Financial Times, The Times and the New Scientist.

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