Microsoft and Nokia's partnership poses challenges, say agency chiefs

Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency bosses have told PRWeek.

Strategic partnership: Nokia and Microsoft
Strategic partnership: Nokia and Microsoft

Andrew Baiden, MD of The Red Consultancy, said: ‘Microsoft will want to be the boss. It is a global brand, while Nokia is insular and European.’

Laura MacDonald, acting MD at Skywrite, said: ‘To succeed, this partnership needs to be equal where Micro­soft wins in the software space and Nokia on the des­ign front. PR needs to be focu­s­ed on these challenges or the firms risk losing out on all fronts.’

Nokia issued a brief to consolidate its comms earlier this year. Three Monkeys handles the consumer PR for Microsoft. Nokia and Microsoft

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