Psion appoints Buchanan Communications for business-focused PR

Mobile comms firm Psion has replaced Brunswick with Buchanan Communications as it steps up a comms offensive to outline its revamped business.

business focussed campaign: Psion
business focussed campaign: Psion

Psion is refreshing its corporate identity to emphasise a move from consumer tech to business-focused computers and telecoms. It has charged Buchanan with exp­laining this shift to the City.

Buchanan picked up the brief after what was understood to be a five-way competitive pitch that included incumbent Brunswick and a number of City and tech shops.

The brief includes handling  Psion’s general financial comms and articulating the changes in the firm’s business model to investors and the financial media.

Charles Ryland, partner at Buchanan, will lead the acc­ount, reporting to CEO John Conoley.

The move is part of a shake-up of the firm’s comms team, which has also seen previous global head of comms Dave Scott depart last year and the recruitment of former Text 100 director Jonathan Brayshaw this month.

Isabelle Tadmoury, formerly of Nortel and a freelance comms consultant based in Paris, has been supporting the firm’s global comms in recent months. She told PRWeek Psion felt after two years of renewal that it needed to ‘place more emphasis on comms’ to explain the changes in the org­anisation and that Buchanan would ‘art­iculate the reorganisation to our investors’.

Text 100’s Brayshaw has been recruited to concentrate on new media, with the title global leader of digital comms and social business.

He previously led Text 100’s global PR account for Psion, a brief the agency won last year from Fishburn Hedges.
Text 100 will continue to work with Psion, but Tadmoury said the brief would be downscaled bec­ause of the rec­ruitment of Brayshaw.

Psion made its name in the 80s, launching a number of cutting-edge handheld computer products, but it was left behind by rival PDA products in the 90s and stopped producing consumer goods to focus on the b2b market in 2002.

The company is listed on the London Stock Exchange, with its global HQ in London and offices across Europe, North America, Asia Pacific, Latin America and Africa.

Last month the firm rem­oved ‘Teklogix’ from its operating company name, hoping to create a more effective
global brand.

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