The biggest names in global marketing and communications will be brought together by Haymarket Brand Media, publisher of PRWeek, for the BrandMAX (www.brand-max.net) event. It will focus on every aspect of the marketing mix, including public relations, and how to optimise ROI. It will highlight the most significant examples of PR, brand building, digital communication and experiential marketing.
These case studies will be break-out sessions in a series of specialist channel hubs, including one for PR, which will be championed by PRWeek. The other hubs are media and experiential marketing.
'There are so many events to choose from in today’s marcoms business but if you pick just one this year, it should be BrandMAX. The summit cleverly combines the world’s most influential thinkers with the cutting edge work, thus encapsulating today’s business,' said Danny Rogers, editor-in-chief of PRWeek and Haymarket Brand Media.
Participants can tailor aspects of the event to their individual needs and hear from a range of 15 best-of-the-best brand case studies that highlight specific marketing challenges and the strengths of different channels and disciplines.
Overall, BrandMAX 2011 will bring together the best speakers, the best thinkers and the best evidence and case studies of brand optimisation at work into one, essential marketing conference over two days thanks to the support of Haymarket’s other leading marcoms brands, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT and PRWeek.
- For information contact Celia Miranda at Haymarket Brand Media (email: email@example.com/ 020 8267 4919
- For news on the event and speaker updates, please visit the event web site at
- Haymarket Brand Media publishes Marketing, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT (Conference and Incentive Travel) and PRWeek.