Hills Balfour will also work closely with Tahitian hoteliers and operators to ensure clear and consistent communications of the diverse experiences available. Large global and local events will also be promoted through the strategic campaign.
Tahiti Tourisme director of operations, Karine Villa, said: 'The UK market is one which we greatly cherish and see huge potential with.
'Tahiti is a place the British dream about through those long cold grey months and we want to be able to help make those dreams become reality. This campaign will aim to educate both consumers and the travel trade on the amazing variety of experiences the destination offers and encourage visitors to choose Tahiti when they are planning their next holiday.'