Frank appointed to handle consumer PR for Young's Seafood

Frank PR has been appointed to handle a consumer brief for Young's Seafood, after a three-way pitch.

When the boat comes in: Young's Seafood
When the boat comes in: Young's Seafood
Frank is handling the launch of the brand's new ad campaign plus an ongoing PR and digital/social media brief focused on consumer sentiment change.

Young’s marketing director Natasha Gladman said: ‘Frank offered the strategic, creative and digital expertise we needed, combined with the speedy execution our fast-moving business requires.’

The new ad campaign features Port Isaac's Fisherman's Friends, the 10-strong band who signed a £1million deal with Universal after being scouted on a Cornish beach. The ad reinvigorates the famous Young's soundtrack 'When The Boat Comes In'.

Frank will work alongside Young’s corporate agency Jefferson.

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