The Post Office has reorganised its PR structure, appointing Paul
Budd as group head of PR and eight regional PR heads, having reviewed
both internal and external communications.
Prior to Budd’s appointment, the Post Office’s four subsidiaries - Royal
Mail, Post Office Counters, Parcelforce, and the Post Office Group -
operated separate media relations networks. In order to exploit the
possibilities of the Postal Services Bill to be published next week, the
organisation says it has ’rationalised the PR function into a more
The central PR structure under Budd will report to group corporate
affairs director Alan Williams. The regional PR heads will run PR
programmes across all four business areas.
The Government announced last year that the Post Office would adopt plc
status in 2000, despite the Government retaining all the shares in
To capitalise on this, nine new business units were created. The PR
structure will now work closely with PR teams in each of these
The Post Office is also looking for a communications channels head, a
position which will report to the group head of internal communications,
The Post Office uses several PR agencies for different projects. QBO and
The Reputation Managers handle PR for Royal Mail, while smaller agencies
are used on a project basis. It is not yet clear what impact the new
arrangements will have on agency use.