Computer disc and tape manufacturer Iomega International has
established an in-house communication team, based at its headquarters in
Switzerland, to promote the company in Europe, the Middle East and
Africa. The newest member of the six-strong team, Andrea Hoffman, joins
from the Frankfurt Messe in July. European communication director Keith
Allen, who heads the team, joined from network systems company Lucent
Technologies in March.
Iomega’s European revenue grew from dollars 85 million to dollars 326
million between 1995 and 1996. ’We aim to make it a billion-dollar
company in Europe over the next few years,’ said Allen.