Bulgarian agencies are in discussions to form their own PR body.
’We expect by the beginning of next year to have a Bulgarian PR
association,’ said Penko Gergov, a leading figure in the discussions and
a partner in Bulgarian agency United Partners, which is affiliated to
Manning Selvage and Lee. Support for an association has come from
professors on the PR course at the University of Sofia. There are around
five established Bulgarian PR agencies, including MS&L, GCI Group and
the Rowland Company.