Expanding Markets: Russia

Number of PR agencies: The Russian Public Relations Consultancies Association (AKOS) has 31 members. It estimates that these make up more than half of market share.

Expanding Markets: Russia
Expanding Markets: Russia

KEY FACTS

Population: 140 million

AKOS estimates the fee income of its members was EUR68m (£57m) in 2009.

Russia will host the 2014 Winter Olympics and the 2018 FIFA World Cup. Sports marketing and sponsorship will be on the increase.

Weber Shandwick is working with the Russian Winter Olympics so already has a large sports team based out there.

PR opportunities lie in the energy and heavy industry sectors.

Weber Shandwick UK and Europe CEO Colin Byrne says: 'It's a very big market for energy. Also, luxury goods are doing well.'

Challenges: 'The government maintains a great level of control over the media, although it is formally independent,' says Costerton.

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