Posted by Richard Bailey
5 February: What's the connection between cats and PR? I've noticed Twitter followers declaring they are cat lovers. Consider a cat's characteristics. They're good verbal and non-verbal communicators. They're funny, but hate being laughed at. They rely on us but never seem too dependent ... The opposite of cat is dog. They take instructions from us. They show off and like to please us. Dogs are like advertising. Cats are like PR ...
RICHER APPS CONTENT
Posted by Steven Waddington
4 February: News Corp is one of the few traditional newspaper publishers that has been brave enough to experiment with new media business models and formats; firstly paywalls and now The Daily app.
Apps are a tremendous opportunity for PROs to pitch content such as audio and video, and achieve much deeper coverage than is possible with traditional media ...
STAYING SAFE ON WEB
Posted by Peter Beck
4 February: After the furore about privacy on Facebook, it seemed strange when the social network announced the launch of its 'checking in' service for mobile devices last year. But Facebook isn't the first social network to offer a way of tracking someone's location ... With Safer Internet Day (8 February) coming up, concerns will again be raised over the potential risk of announcing your whereabouts on the web.