Healthcare: The Week in Healthcare

Bayer drafts in Open Road.QQ] Bayer Healthcare, one of the world's largest speciality pharma companies, has appointed Open Road to handle a men's health brief on a retained basis. The appointment was made after a competitive pitch process in December. Open Road associate director and head of healthcare Jessica Frost will lead the account.

Tisserand has called in Pegasus PR to handle all consumer and trade press for its range of natural personal care and aromatherapy products. Pegasus has been charged with bringing Tisserand's products into consumers' homes through education on the widespread benefits of essential oils.

Tudor Reilly and Red Health have won a joint appointment from Sanofi-Aventis UK to support its diabetes portfolio. Tudor Reilly will provide comms support for Lantus, the only 24-hour insulin approved for use once a day, while Red Health will support the launch of the company's new blood glucose monitors.

CORRECTION: New HCA chair Cherry Wood is MD of Liberation Communications, not Liberal Communications as reported in last week's issue of PRWeek.

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